Quantifying the Value of Design
Redesigning an application is a significant investment. Fortunately, the impact of improved UX can be numerically quantified through analytics tools.
A/B Testing and Conversion Rate Optimization (CRO)
By running controlled A/B tests on specific flows (like complex forms or checkout processes), we can determine exactly how much a design change reduces friction, directly tying the UX effort to an increase in the conversion rate.
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